For spa, wellness and holistic service pros

Skin In The Game

Invest to do your best.

Irresistible Service is the art of turning a good appointment into a great story your clients can't stop telling. Learn the technique, sales, marketing and client journey upgrades that grow a fan club of raving regulars.

Masterclass, live event and private consulting. Start wherever you're ready.

The gap nobody talks about

Good gets booked.
Great gets rebooked.

You already have the hands, the heart and the heated table.
Your clients like you. Liking is lovely. Raving is revenue.

The leap from good to great lives in the tiny moments: the welcome at the door, the scent in the room, the serum you recommend without a whiff of pushy, the text that lands the morning after. Small touches, big loyalty.

So tell me: what would your business feel like if every client left already planning their next visit and telling a friend on the way to the car?

Irresistible Service

Four pillars of a raving fan experience

i

Technique

Results they can see and a ritual they can feel. Elevate the treatment itself so your work does the talking.

ii

Sales

Recommend with confidence and care. Retail and rebooking start to feel like service, because they are.

iii

Marketing

Happy clients become your loudest ambassadors with referrals, reviews and content that practically write themselves.

iv

Client Journey

From first click to fond farewell, map every touchpoint and upgrade the moments your guests will remember.

The path

How much skin are you ready to put in?

Three ways in. Each one stands on its own, and each one sets you up for the next.

Step one · Masterclass

Skin In The Game Masterclass

$47
Date and details coming soon
  • The four pillars of Irresistible Service
  • Quick client journey upgrades you can use tomorrow
  • Recommendation scripts minus the squirm
Save My Seat · $47
Step two · Live event

Skin In The Game LIVE

$497
One full day · Monday, April 12, 2027
  • Hands-on technique refinement
  • Sales and retail practice that actually sticks
  • Marketing and client journey mapping for your business
  • A room full of pros who get it
Claim My Spot · $497
Step three · Private consulting

1:1 Training & Consulting

By application
1 to 2 days of custom training
  • For resorts, day spas and single practitioners
  • Technique, sales and marketing tailored to your team
  • A client journey upgrade designed around your guests
Apply Now
Who it's for

Made for the people who make people feel good

If you serve clients in the spa, wellness or holistic space and you're ready to raise the bar, pull up a chair.

Resorts & hotel spasDay spasEstheticiansMassage therapistsAcupuncturistsHolistic practitionersSolo service providers
Your guides

Meet the women behind the glow

Decades of treatment room wisdom and one shared obsession: clients who rave.

Marianne Talkovski

Award-winning acupuncturist · Esthetician · Sales Representative

With over two decades on both sides of the treatment room and a Master's in Chinese Medicine, Marianne is a licensed acupuncturist and esthetician, studio owner, two-time published author, and an Eminence Organics rep and educator since 2012.

Dermascope voted her Favorite Dual Licensed Practitioner in 2023, and you may have spotted her on Fox 59's Indy Now. She knows exactly what separates a satisfied client from a smitten one. Hint: it's rarely the price list.

Dermascope Favorite Dual Licensed Practitioner 2023Eminence Highest Sales Increase, Existing Customers · 2014 & 2017Eminence Best in Customer Education · 2017Eminence Core Values Award · 2017Eminence Top Seasonal Promoter · 2024Fox 59 Indy NowSkin Deep

Tiffany Genter

Award-winning aesthetician · Sales Representative

Tiffany has been perfecting her craft since 2010 and has the glowing client list to prove it. She joined Marianne's Eminence Organics team in March 2019, bringing her expertise and passion for skincare to every pro she trains.

Trendsetter, standard-raiser and the aesthetician people happily drive across town for, Tiffany knows radiant, healthy skin starts with a radiant client experience. Her community agrees, and keeps voting her the best.

Best of Washtenaw 2022 · Double WinnerBest of Washtenaw 2025Best of Washtenaw 2026
Questions

Good to know

Do I need the masterclass before the live event?

It's the perfect warm-up, and every step stands on its own. Jump in wherever you are.

Who is 1:1 consulting for?

Resorts, day spas and single practitioners in the spa, wellness and holistic world who want custom training for 1 to 2 days on technique, sales, marketing and the client journey.

Can you really help me grow sales without being pushy?

That's our sweet spot. The proof is in the results: Eminence Organics honored Marianne for the highest sales increase with existing customers in 2014 and 2017, Best in Customer Education and the Company Core Values award in 2017, and Top Seasonal Promoter in 2024. Tiffany's community keeps voting her Best of Washtenaw (Double Winner in 2022, plus 2025 and 2026). Service that sells starts with service that delights.

How do I apply for consulting?

Tap Apply Now and tell me about your business. If we're a fit, we'll design your training around your goals, your team and your guests.

Your clients are already talking.
Give them something to rave about.

Put some skin in the game. Your future fans are waiting.